What Sells Best on eBay in 2025: Trends We’re Seeing

eBay remains one of the UK’s most popular online marketplaces in 2025, with millions of users browsing, bidding, and buying every day. As the platform continues to evolve and shopping habits shift, certain product categories are emerging as clear front-runners. Whether you’re an experienced eBay seller or thinking about dipping your toes in for the first time, understanding what’s in demand right now can help you boost your sales and stay ahead of the competition.

Here’s a look at the most sought-after products on eBay this year and the key trends we’re seeing across the site.

1. Vintage & Rare Collectables Are Booming

Nostalgia sells — and in 2025, it’s big business. Gen X and Millennials, in particular, are driving a renewed interest in vintage and retro items such as:

• Retro toys and video games (e.g. Nintendo 64, Game Boy, Tamagotchi)
• First-edition books and comics
• Trading cards (Pokémon, Magic: The Gathering, and football cards)
• Vintage clothing and original band T-shirts
• Classic electronics (Walkmans, cassette players, etc.)

Condition and authenticity matter. Items in good or mint condition with original packaging are fetching impressive prices. Listings with provenance or graded certificates are especially appealing to collectors.

2. Refurbished Electronics Still Reign Supreme

With many consumers feeling the pinch and looking for better value, refurbished electronics continue to dominate eBay’s most-searched items list. Some of the top-selling tech includes:

• Smartphones (iPhones, Samsung Galaxy models, and Google Pixels)
• Laptops and tablets
• Smartwatches and fitness trackers
• Games consoles (PlayStation 5, Xbox Series X, Nintendo Switch)
• Computer components (graphics cards, SSDs, RAM)

Sellers that clearly state condition, offer returns, and use eBay’s Certified Refurbished programme tend to do well, especially when combined with competitive pricing.

3. Trainers and Streetwear Stay Hot

The sneaker resale market remains one of the most profitable niches on eBay. Enthusiasts — or “sneakerheads” — continue to seek out limited-edition drops and designer collaborations. Items in demand include:

• Nike Air Jordans and Dunks
• Adidas Yeezys and Originals
• New Balance special editions
• Brands like Supreme, Off-White, BAPE, and Fear of God

eBay’s Authenticity Guarantee has increased buyer confidence, which in turn has driven more high-ticket sales. If you’re selling trainers or designer clothes, high-quality photos and proof of authenticity are a must.

4. Home Fitness Equipment Still Selling Strong

Though the lockdowns may be behind us, the trend of exercising at home hasn’t disappeared. In 2025, we’re still seeing brisk sales of compact and convenient home workout gear such as:

• Adjustable dumbbells and kettlebells
• Yoga mats and resistance bands
• Folding treadmills and exercise bikes
• Smartwatches and fitness monitors

This category appeals to those looking to build a home gym or stay fit on a budget, especially when compared to rising gym membership costs.

5. Car Parts and Accessories Are Thriving

Believe it or not, one of eBay’s most consistent performers in the UK is car parts. With the cost of new cars still rising, many motorists are maintaining or upgrading their existing vehicles themselves.

Popular items include:

• Replacement parts (brake pads, filters, spark plugs)
• Interior accessories (seat covers, dash cams, floor mats)
• Wheels, tyres, and alloy rims
• Performance enhancements and customisation kits

Buyers often know exactly what they need, so accurate compatibility information and clear product descriptions are crucial.

6. Sustainable and Eco-Friendly Goods Gaining Ground

Eco-conscious buying habits continue to gain momentum. eBay buyers are actively seeking items that are either pre-owned, upcycled, or made from sustainable materials. Categories seeing growth include:

• Reusable household items (beeswax wraps, refillable containers, fabric shopping bags)
• Pre-loved fashion (think high-quality second-hand brands like Patagonia, Levi’s, and Lululemon)
• Home and beauty products that are organic, cruelty-free, or made with recycled packaging

Environmental awareness isn’t just a trend — it’s now a deciding factor in many purchasing decisions.

7. DIY & Craft Supplies in High Demand

Crafting and home DIY continue to flourish, fuelled by social media platforms such as TikTok, Instagram, and YouTube. Sellers offering unique materials or craft kits are doing particularly well.

Best-sellers in this space include:

• Sewing machines and supplies
• Cricut machines, vinyl, and accessories
• Knitting and crochet kits
• Paints, sketchpads, and crafting tools

Beginners and hobbyists alike are looking for quality materials at fair prices. Kits that bundle everything needed for a project are particularly popular.

Other Fast-Selling Categories Worth Watching

A few other categories gaining momentum on eBay UK this year:

• Health and beauty – high-end skincare gadgets, designer perfumes, and discontinued makeup ranges.
• Pet supplies – personalised collars, interactive toys, and grooming kits.
• Seasonal décor – Christmas, Halloween, and Easter items, particularly vintage or collectible pieces.

eBay Selling Trends to Watch in 2025

To stay ahead, it’s not just about what you sell – but how you sell it. Here are three emerging trends influencing seller success:

AI-Assisted Listings

eBay has begun integrating AI tools to help sellers create optimised listings. Clearer titles, improved item descriptions, and better categorisation can all increase your chances of making a sale.

Short Videos to Boost Trust

Sellers who include short product videos — particularly for used or refurbished items — are seeing higher engagement. A 20-second clip showing the item from all angles builds buyer confidence.

Eco-Friendly Packaging

Buyers are paying more attention to how items are shipped. Those using recyclable packaging or highlighting carbon-neutral options may have an edge.

Final Thoughts

If you’re looking to make money on eBay in 2025, success comes down to aligning your listings with what buyers genuinely want: value, trust, and relevance. Whether you’re selling vintage collectibles or refurbished gadgets, you’ll be most successful when you combine smart sourcing with great customer service and detailed listings.

Keep an eye on trends, continue testing new product categories, and don’t underestimate the power of good photography and clear descriptions. The eBay marketplace is vast — but with the right strategy, there’s room for everyone.